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RU20: INTECOM Code of Good Practice

Åke Rullgårds article mentions the Code of Good Practice. Assuming that not everybody knows this Code, we use this opportunity to publish it in this and following issues of TC-FORUM.

  1. Do not burden the reader with information he does not need - he has more than enough difficulties in handling the information he does need.
  2. It is the reader’s need for information that shall be fulfilled - not the communicator’s store of information that shall be emptied.
  3. The communicator must not surrender to irrelevant, subjective demands for changes of information.
  4. The communicator should make changes in information products only when the alterations increase the effectiveness of the information.
  5. It is not unclever to express oneself in a simple way.
  6. The communicator must be aware of the legal and moral aspects of his communications.
 

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